When it comes to strength and resiliency, we’re definitely stronger together here at Armstrong Chamber. You can sense the ease of navigation and the fluidity of function and structure here at the group’s new headquarters. While we are not yet ready for any financial think tank activity here just yet, the day is coming where your input from the past will finally come to fruition! So, please – we so appreciate your patience as we ready the new website for you and all of our longtime clients! I promise that we’ll be back online again very shortly.
How SEO Works To Get You A Higher Ranking On Google
A search engine’s goal is to provide its customers with the best link possible. Google wants to answer every question typed in. For a company to reach high results on the search engine, quality needs to be the number one concern. If you want to be the number one recipe source on Google, you need to have the widest variety of recipes on the web.
When it comes to manipulating the internet, you can do some of the work yourself. For instance, you can go through the regular marketer thought process. Make sure you’re solving a problem with your website. Keep it well designed and easy to navigate through. Provide lots of links to other sources. These are all easy concepts. When it comes to something as complicated as SEO, you may need to hire a professional. There are some basic steps you can take to asses the keyword yourself.
Don’t Over do The Keyword
When writing content for your website, make sure the keyword is used sparingly. Keyword loading your article will make it sound unnatural. Google will think that you’re trying to fool the search engine. This is your goal, but they don’t have to know that. Most SEOs recommend that you have the keyword one or two times in the article.
Do What You Can To Gain Traffic Through Advertisements
With the internet, it no longer takes a lot of money to promote yourself. Use this to your advantage. Take to Facebook talking about your website and what it can do for your friends. Word of mouth’s an excellent tool to optimize your search engine ranking.
People often want to read on in a subject they’re interested in. That’s why sites with lots of links and sources tend to get rated higher. Plus, you’re doing a good thing for someone else’s website. In turn, other people will link yours. As a result, your rank on Google will improve.
It takes a while to build up your ranking. Even if you hire a professional SEO, most websites take months to gain a following. Keep adding content and dropping links. To see results faster, you’re going to need to invest in your business by hiring a professional search engine optimization firm.
Remember, Google Is A Massive Database
You may never reach the number one page on Google. While this is the intended goal, it doesn’t always happen. Don’t worry though. Even sites that land on the second or third page get traffic, and as a result turn a profit. Strive for your website’s personal best. It doesn’t have to be perfect.
You Can Optimize Your Search Engine Results
As you can see, there’s a lot you can do to maximize the amount of customers Google can bring you. If you use the internet wisely, you’ll become one of the millions of others who making solid livings off of it. It all starts by taking advantage of SEO. Get started today.
If you’ve spent any time at all studying the ever-changing world of search engine optimization (SEO) then you know just how important both on page and off page optimization factors are to getting the results you want.
The point of good SEO is to get to the top of the rankings and while the on page factors are more important than ever, if you want to get to the top of a competitive niche then you still need to understand how to handle the off page factors. Read on to learn how to do exactly that!
1) Make Sure Your Site Is Mobile
Ever since the April 2015 update that has been nicknamed “Mobile-geddon” having a mobile website is no longer just a plus – it’s an absolute necessity if you want to rank. Whether this is through having a responsive website that adapts naturally or simply having multiple mobile versions that can be uploaded depending on what device is being used, it doesn’t matter.
The simply fact is, you need to be mobile in some way, shape, or form.
2) Stay Away from Backlink Spamming
In the old days pre-Panda and pre-Penguin you could often get to the top of search engine rankings by simply creating massive amounts of keyword based backlinks from hundreds of crappy articles on crappy blogs.
Those days are long gone. Anything that even remotely smells of backlink spamming from buying links to producing them en mass will get your website slapped down the rankings. Avoid it like the plague.
3) Get High-Quality Contextual Backlinks
Don’t overshoot the other way, however. Getting some high-quality backlinks is still a huge part of proper off page SEO. You want keywords that are based around a brand or website name, and from a website that is an authority website either in your niche or in a related niche.
Even one or two of the right type of backlinks can jump you from page 10 to page 1 in many even competitive niches.
4) Get Local Businesses Ranked
If you’re applying off page SEO to a local business (whether your own or for clients) then it’s critical for you understand how important rankings are. Often times the order of local businesses on Google maps is very similar (if not the same) as the organic search results underneath. There is an SEO company located in Delaware that does a good job of this.
Many, many times the number of positive reviews determines the order. The highest one will be on top, the one of the fewest will be on the bottom, etc. Don’t ignore the SEO tips.
5) Have a Quality Social Media Presence
Social media is important. While the exact connection between social media and SEO is nebulous, there’s no question that having a strong presence on places like Pinterest, Facebook, Twitter, and Google+ make a huge difference when it comes to ranking your website in the search engine.
Ignore the social world at your peril.
While SEO is an ever-changing field, you need to follow these 5 important tips to make sure your off page SEO remains healthy!